The great british bake off
The Great British Bake Off is the most popular television show in the United Kingdom, a national treasure, with worldwide recognition.
Our aim has always been to embrace the British summertime spirit and joy Bake Off brings to millions of people.
We have designed numerous recipe book designs, through to brand work commissioned directly from Love Productions for the GBBO style guide and branded merchandise.
We worked on the design, illustrations, typography and product research for the 2015/2016 GBBO style guide.
Drawing inspiration from the iconic marquee and it’s beautiful surroundings, our illustrations and patterns were filled with wild flowers and buttercups, fluffy white clouds and colourful bunting to decorate a plethora of British merchandise. And drawing from the charming personalities of the bakers and presenters, we injected playfulness by featuring typographic placements, featuring catchphrases from the show such ‘On your marks, get set, BAKE’ and ‘Star Baker’.
Images by Sarah Hogan