Allies Design Studio



The great british bake off



The Great British Bake Off is the most popular television show in the United Kingdom, a national treasure, with worldwide recognition.

Our aim has always been to embrace the British summertime spirit and joy Bake Off brings to millions of people.

We have designed numerous recipe book designs, through to brand work commissioned directly from Love Productions for the GBBO style guide and branded merchandise.

Allies Design Studio have been instrumental in the evolution of the ‘Great British Bake Off’ brand - from the conception and execution of style guides to the design of several of our tie in books, they have been highly creative, always responsive and a joy to work with.
— Rupert Frisby, Director at Love Productions

We worked on the design, illustrations, typography and product research for the 2015/2016 GBBO style guide.

Drawing inspiration from the iconic marquee and it’s beautiful surroundings, our illustrations and patterns were filled with wild flowers and buttercups, fluffy white clouds and colourful bunting to decorate a plethora of British merchandise. And drawing from the charming personalities of the bakers and presenters, we injected playfulness by featuring typographic placements, featuring catchphrases from the show such On your marks, get set, BAKE’ and Star Baker’. 


Images by Sarah Hogan