Allies Design Studio





Brand Identity & Packaging


Pump Street Chocolate in Suffolk, helmed by father and daughter team Chris and Joanna, is unique in that they roast the cocoa beans for their chocolate bars in the bread ovens at their bakery, combining their love of baking with their love of chocolate to create multi-award winning bars with flavours such as Sourdough & Sea Salt and Eccles Cake.

Pump Street produce the finest craft chocolate, from beans they import directly from single estates and cooperatives around the world. Provenance and process are key to the finished bars. They source cacao from the best growers who ferment and dry the beans at origin and then tailor the roasting, grinding and conching to yield the best tasting chocolate possible.

Allies Design worked on the characterful brand identity and have the ongoing pleasure of designing the chocolate packaging.

“Their attention to detail has meant that we’ve been confident throughout that the end product would look and work exactly as conceived.”
— Joanna Brennan, founder of Pump Street