Allies Design Studio



Our aim was to create an identity which truly reflected the heritage and history behind the brand, which is why we felt that a return to their original name; Harvey & Brockless was fitting. Completing the entire rebrand and restructure of the company within one year, allies design were involved in all elements of the process - from name generation and identity rebrand through to stationery and livery design. Our ongoing relationship with harvey & brockless involves design and art direction of product brochures and photography.


Harvey & brockless

Brand Identity

Harvey & Brockless, a company previously known as Cheese Cellar and renowned for their dairy sector expertise, although they had equal expertise in fine foods.

Our brief was to rebrand Cheese Cellar and we were instrumental in the complete brand transformation to Harvey & Brockless. Through name generation, brand identity, complete restyling of photographic imagery, the launch at IFE, exhibition stand, signage, stationery, literature, communication, exhibition stand, livery and uniforms.

We achieved the complete rebrand in a year. It has significantly changed perception of the company and raised their market position with a positive effect on sales.

“Allies have consistently delivered understated, elegant, creative design and have been an invaluable resource to us when making choices for all of our marketing tools and product literature”
— Jonnie Archer, Commercial Director, Harvey & Brockless

Harvey & Brockless are becoming the preferred supplier of speciality food in the UK, staff are prouder than ever to work for the company, fine food brands are keen to work with H&B and sales are increasing.

Our ongoing relationship with Harvey & Brockless involves branding, packaging, literature design, creative direction and art direction of photography.