Allies Design Studio




Retail Interiors

Brindisa have established themselves as a respected source of the most extensive range of Spanish food in Britain, and have significantly contributed to the current popularity of Spanish staples such as chorizo, Iberico ham and Manchego cheese. The company approached Allies to re-design the interior of their landmark Borough Market store, building upon the successes of the packaging and literature design we’d undertaken for the company.

“Susanna and her team at Allies Design, have delivered consistently excellent results in their work with Brindisa. Allies goes deep to really understand how their customer ticks, and then reflects that understanding in the clear, honest and effective look they create. Inspiring and fun to work with.”
— Alistair Brown, MD of Brindisa

We worked with interiors consultant Emma Oldham of Solange Design to develop designs for the entire interior of the Borough Market store. Our approach placed Brindisa’s range of high-quality Spanish products centre stage, creating an immersive and location-aware experience for customers. High-impact, informative boards and provenance maps have been used throughout the store to communicate Brindisa’s expertise, and to improve customers’ understanding of Spanish food culture.

 Replete with warm wood and echoing the signature colours of Brindisa’s own brand packaging, the interior communicates a real sense of Spain to the company’s loyal customers, and entices new shoppers into the store with a sleek, smart and professional finish befitting the well-loved company