The great british bake off
We worked on the design, illustrations, typography and product research for the 2015/2016 GBBO style guide.
Drawing inspiration from the iconic marquee and it’s beautiful surroundings, our illustrations and patterns were filled with wild flowers and buttercups, fluffy white clouds and colourful bunting to decorate a plethora of British merchandise. And drawing from the charming personalities of the bakers and presenters, we injected playfulness by featuring typographic placements, featuring catchphrases from the show such ‘On your marks, get set, BAKE’ and ‘Star Baker’.
Images by Sarah Hogan