THE GREAT BRITISH BAKE OFF
Drawing inspiration from the idea that this is a recipe book to be used everyday, we incorporated practical step by step guides, detailed illustrations of the equipment to be used in each chapter, and handwritten ingredients lists - suggesting it is a well loved, working recipe book. The photography was focused on the everyday life of a baker; warm muffins straight from the oven, syrup drizzling from a spoon and hands dusted in flour. This is a recipe book to inspire and engage the everyday baker.
Photography by Kristin Perers