PUMP STREET CHOCOLATE
Father Christmas Packaging
The design of the Father Christmas figurine and Library of Bars packaging was to heighten appreciation of the all-consuming focus on quality for the small batch, handmade chocolate, from beans imported directly from family farms.
Illustrator Geoffrey Appleton illustrated the figurine and the exterior of their picturesque bakery. The new packaging tube both protects the fragile chocolate inside and creates an impact on the shelf.