Chips, glorious chips! National Chip Week occurs annually in February, promoting chips and the industry that surrounds them: from the farmers growing potatoes to the chippies who fry them.

We introduced social media to 2009's campaign, doubling the number of visitors from the previous year and engaging over 8,000 voters in 2009's Awards in just 12 days. A League of Chip Shops during the voting, Chegger's Chip Week Diary and a Gallery area for the public's own uploads proved immensely popular and helped make this campaign the most successful yet!

www.lovechips.co.uk

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