Allies Design Studio


Pump Street Bakery


Allies Design Studio


Pump Street Bakery


Pump Street Bakery in Orford, Suffolk, has always been on our radar at Allies. Their commitment to quality is synonymous with the way we think in the studio. So when were approached by father/daughter team Chris and Joanna, we were thrilled at the prospect of creating packaging for their ever expanding range of craft chocolate. Unique in that they roast the cocoa beans for their bars in the bread ovens at the bakery, they combine their love of baking with their love of chocolate, creating bars with flavours such as Sourdough & Sea Salt and Eccles Cake. 

Our task was to create packaging for their new Father Christmas figurine and their Library of Bars;
a selection of their craft chocolate bar range.

We enlisted the help of master illustrator Geoffrey Appleton to create illustrations of their new figurine and the exterior
of their picturesque bakery, the new packaging tube both protects the fragile chocolate inside and makes
an impact on the shelf.

The extensive Library of Bars packaging needed to be as special as the bars it holds. The rich, midnight blue box with gold foil highlights is the perfect compliment to it’s cargo, the ultimate gift for chocolate connoisseurs. A library card for each bar outlines the origin, percentage and any inclusions. Tasting notes are included as well as guidance for tasting and space to make your own observations.

“Working with Allies Design has meant a perfect balance of an aesthetic and practical approach to the task. Their attention to detail has meant that we’ve been confident throughout that the end product would look and work exactly
as conceived.”
— Joanna Brennan, Founder of Pump Street Bakery
susanna cook