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The Great British Bake Off

 
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Allies Design Studio

 
 

The Great British Bake Off

The Great British Bake Off, our BBC national treasure comes to the end of a wonderful era tonight, with the final of the 7th series. The audience of last year’s final alone peaked at over 13 million viewers - taking the title of most watched show of 2015! And this year’s final is set to break even more viewing records. GBBO has become a much embraced part of British television, and we are privileged to have worked with Love Productions on such a beloved institution.

Drawing inspiration from the iconic marquee and it’s beautiful surroundings, our illustrations and patterns were filled with wild flowers and buttercups, fluffy white clouds and colourful bunting to decorate a plethora of British merchandise. And drawing from the charming personalities of the bakers and presenters, we injected playfulness by featuring typographic placements, featuring catchphrases from the show such as ‘On your marks, get set, BAKE’ and ‘Star Baker’. 

 
 
“Allies Design Studio have been instrumental in the evolution of the ‘Great British Bake Off’ brand - from the conception and execution of style guides to the design of several of our tie in books, they have been highly creative, always responsive and a joy to work with.”
— Rupert Frisby, Director at Love Productions
susanna cook