Allies Design Studio
The first half of 2015 at Allies Design has been
Following our recent redesign of the La Fromagerie website, we were asked to look at refreshing the existing design of the biscuit packaging we created four years ago.
Our aim was to create a bolder, fresher and contemporary pack, which exuded shelf presence. Following on from the new styling of the website, in which the logotype is much more prominent, we took the existing La Fromagerie identity and separated it’s elements to create strength and depth as well as allowing for larger, striking graphics. Wrapping the now larger cheese illustrations around the side of the box creates movement and draws the eye around to the detailed descriptions of the biscuits and their cheese and wine pairings.
Following on from our successful redesign of Bio-tiful Dairy’s Kefir and Riazhenka drinks, we were asked to create packaging for the new brand extensions in the smoothie market; Honey & Mint Kefir and Cherry Kefir smoothies.
Using the same styling as in our previous designs, new colours and illustrations were introduced to celebrate the freshness and quality of the ingredients being used. Our aim was to create packaging that was strong enough to stand apart from the group but also fit together as a unit on the shelf.
Harvey & Brockless
Involved in the rebrand from Cheese Cellar to Harvey & Brockless we worked closely from the start with the directors on the renaming process, and in the choosing of a name for the future which reflects the past and encompasses all the business now does.
“We feel that the name Harvey & Brockless reflects our heritage in the speciality food market and the fact that we are more than just a cheese and dairy supplier.”
Creating an identity that reflected not only the heritage of the company but their desire to move forward into the future, we explored the combination of a modern slab-serif typeface alongside a classic, italic typeface for the strapline. This balance of heritage and contemporary is completely representative of what Cheese Cellar had become. The colour scheme for the identity revolves around a warm charcoal grey, bringing to mind slate cheese boards and serving platters and is a fresh take on the black used throughout their previous branding.
We were commissioned to organise and art direct the first photoshoot for Open Blue which would position the brand at the top end of the international market, portraying the quality and utmost respect which flows through every stage of the Cobia harvest by establishing a distinctive, ownable visual style.
Working alongside photographer Uli Schade, food stylist Peta O’Brien and props stylist Sania Pell we have built a portfolio of images for Open Blue to celebrate the sustainability, versatility and finesse of the Cobia, with the styling as aspirational and directional as Open Blue.
Since moving in to our brand new studio we have never felt more at home, and we are looking forward to our future here with so many exciting and inspiring projects on the horizon.