Allies Design Studio


Winter 2015


Allies Design Studio


 In the final quarter of 2015 we have collaborated with some extraordinary creative talent, to produce a varied body of work for our client partners on which we are proudly ending the year.


Be At One

Be At One are the largest cocktail bar chain in the UK, growing year on year.

We have worked with our client for over a decade and met them when they had just opened their 2nd bar; they now have 28.

With each brief there is a focused objective, to design and style their core revenue generator, the Be At One Little Book of Cocktails, a menu to set them apart from their competitors and represents their leading position in the market. This year we responded with a menu like no other by collaborating with stylist Peta O’Brien and photographer Sara Morris. 

As with a good cocktail ingredient - one that is distilled to purity - we aimed to create a drinks menu that made the decision of choice, factual and to the point. All elements, from the introduction of the flavour wheel, to the use of complimentary colour block photography, respects the beauty and clarity of every cocktail creation.

The centre fold is the a powerful sales tool and this year we created a set for the Top Ten cocktails. The Gin Re-Fashioned, elevated on its plinth swing, has been the greatest seller to date, with the Sipsmith VJOP selling out.

harvey & brockless

Harvey & Brockless are a producer and distributor of speciality foods, (previously known as Cheese Cellar), with a 45 year history.

We have been integral in the significant re-branding and strategic re-positioning of Cheese Cellar to Harvey & Brockless. Throughout 2015 we have created a distinctive and own label image styling which distinguishes H&B’s produce from their competitors, by working closely with the Harvey & Brockless marketing team, photographer Sarah Maingot and stylist Polly Webb-Wilson.

The Great British Bake off

The Great British Bake Off is a BAFTA award-winning British television baking competition, with Britain’s largest television audiences. We created the GBBO brand’s style guide, transforming the iconic marquee, the sweeping meadows of buttercups and the infamous Bake Off catchphrases, into a distinctive illustrative style for patterns, placements and typographic icons, a celebration of the summer brand. Our aim was to extend the joy and happiness Bake Off brings to millions of people.
On your marks, get set bake!

The Great British Sewing Bee

Another fantastic reality television show from Love Productions, this time tapping into the quiet revolution happening in Britain, sewing! We created the GBSB’s style guide, basing our overall concept on our respectful, ‘it starts with a stitch’ strap line, designing patterns, motifs, based on the selection of stitches available on the home sewing machine.

John Lewis have launched a huge variety of GBSB essential sewing equipment from the style guide.

Sally Clarke is a renowned fixture in London’s restaurant scene, with Clarke’s on Kensington Church Street, well known for introducing the ‘no choice’ menu in the late 80’s. Sally is at the heart of the kitchen, selecting and cooking with seasonal ingredients, and at the highest quality. Her ethos gracefully sweeps through to the wholesale bakery in Notting Hill and the shop on Campden Street. Our aim was to create a brand identity which is the perfect distillation of Sally Clarke and all the  company represents. 

We have created a simple packaging principle, a crisp and clean appearance indicative of the manners in which the bakery  and shop are run.

Hush Brasseries

Hush Brasseries has been at the forefront of all day brasserie style dining since it’s establishment in 1999. To coincide with an update of their interiors, we were asked to rejuvenate their new menus accordingly. Working to inject more personality into the previous styling, we introduced a bespoke Hush pattern, created by drawing influence from the classic banquet seating seen throughout the restaurants.

We created the menus to integrate into the restaurants seamlessly, but to make an impact on first glance. They draw the eye and encourage diners to try new dishes along with established favourites.


The studio will be closed for Christmas from Monday 21st December until Monday 4th January. We wish you all a very merry Christmas!


susanna cook