Allies Design Studio



Our aim was to create an identity which truly reflected the heritage and history behind the brand, which is why we felt that a return to their original name; Harvey & Brockless was fitting. Completing the entire rebrand and restructure of the company within one year, allies design were involved in all elements of the process - from name generation and identity rebrand through to stationery and livery design. Our ongoing relationship with harvey & brockless involves design and art direction of product brochures and photography.


Harvey & brockless

Brand Identity

A producer and distributor of speciality foods, Cheese Cellar were primarily known for their expertise in the dairy sector though they had equal expertise in a diverse range of fine foods.

Our brief was to rebrand Cheese Cellar and we saw this as a perfect time to reflect the heritage, expertise and authority the company had built throughout their 45 year history. We felt a return to their original name, Harvey & Brockless, was fitting and to enforce their proposition we underlined the name with, ‘the fine food co’.

“Allies have consistently delivered understated, elegant, creative design and have been an invaluable resource to us when making choices for all of our marketing tools and product literature”
— Jonnie Archer, Commercial Director, Harvey & Brockless

With an opportunity to launch the new identity at IFE we worked like crazy and completed the entire rebrand and and implementation within one year. Through name generation, brand identity, complete restyling of photographic imagery, the launch at IFE, exhibition stand, signage, stationery, literature, communication, exhibition stand, livery and uniforms.

The overall rebrand has significantly changed perception of the company and raised their market position. Harvey & Brockless are becoming the preferred supplier of speciality food in the UK, staff are prouder than ever to work for the company, fine food brands are keen to work with H&B and sales are increasing.

Our ongoing relationship with Harvey & Brockless involves branding, packaging, literature design, creative direction and art direction of photography.