The mammoth store houses a cheese and charcuterie counter, dedicated butchers and fishmongers, wood-fired pizza oven, freshly made pasta counter, a crêpe and waffle area and an authentic Italian gelato selection housed in a specially adapted Fiat Cinquecento.
Fiona McHugh, the M.D. of Fallon & Byrne, has attention to detail second to none and is brimming full of ideas and inspiration. We worked to harness her enthusiasm and ethos, allowing it to inform our designs.
Fallon & Byrne is also widely known for their tone of voice and witty, tongue-in-cheek commentary, and we wanted this to filter through into some of the signage. Bright and poppy neons were used to highlight certain areas, with playful installations such as an) irreverent ice cream structure in the store window to entice customers in.
Working closely alongside Fionnuala Hayes of Howley Hayes Architects, we were able to use structural elements from the building and incorporate these with the formats of the signage. The resulting aesthetic is a seamless link between the architectural, the informative and the Fallon & Byrne ethos.