Allies Design Studio
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BE AT ONE

BE AT ONE

Be At One approach us every two years with the brief to update the design of their cocktail menus to ensure they stay ahead of their competition and are perceived by the drink suppliers to at the forefront of the UK market.

We look to leisure, fashion and lifestyle trends and forecasting to give us creative lead on the menu design and photography art direction. Emphasising the freshness and quality of the ingredients used in each and every cocktail, we created a contemporary colour block set for the menu set. We commissioned photographer Sara Morris and stylist Peta O’Brien to bring our concept to life by producing a set of images which firmly places Be At One above their competitors stylistically. The menu design drives sales, which increase year on year with every reiteration. The pages become valuable ‘real estate’ for drink brand placement, with sales on spirits hitting all time records in relation to individual cocktails.

 

BE AT ONE

Menu Design






















 

 

Be At One is the UK’s leading chain of cocktail bars, with over 30 locations across the country. 

Their success lies in their focus to provide a premium range of cocktails, served by the best quality staff within a great atmosphere.

We have worked with Be At One since 1999 and redesign their cocktail menu every two years to ensure they stay ahead of their competition and are perceived by international drink suppliers as at the forefront of the UK market.

Sales of cocktails have risen by 406% since 2012. 

“Allies have been our lead menu designers since 1999 and we have enjoyed working with them immensely. Over the years, they have helped us to create new ways of communicating our cocktail menu to our guests and as a result, it is held up as one of the best menus in the industry.”
— Leigh Miller, Steve Locke, Rhys Oldfield, Be At One Founders
 
 
 

We look to leisure, fashion and lifestyle trends and forecasting to give us creative lead on the menu design and photography art direction. Emphasising the freshness and quality of the ingredients used in each and every cocktail, we created a contemporary colour block set for the menu set. We commissioned photographer Sara Morris and stylist Peta O’Brien to bring our concept to life by producing a set of images which firmly places Be At One above their competitors stylistically. The pages become valuable ‘real estate’ for drink brand placement, with sales on spirits hitting all time records in relation to individual cocktails.