BE AT ONE
Be At One is the UK’s leading chain of cocktail bars, with over 30 locations across the country.
Their success lies in their focus to provide the finest range of cocktails, served by the best quality staff within a great atmosphere.
We have worked with Be At One since 1999 and redesign their cocktail menu every two years to ensure they stay ahead of their competition and are perceived by international drink suppliers as at the forefront of the UK market.
The menu design drives enviable sales, which increase year on year with every reiteration.
Be At One approach us every two years with the brief to update the design of their cocktail menus to ensure they stay ahead of their competition and are perceived by the drink suppliers to at the forefront of the UK market.
We look to leisure, fashion and lifestyle trends and forecasting to give us creative lead on the menu design and photography art direction. Emphasising the freshness and quality of the ingredients used in each and every cocktail, we created a contemporary colour block set for the menu set. We commissioned photographer Sara Morris and stylist Peta O’Brien to bring our concept to life by producing a set of images which firmly places Be At One above their competitors stylistically. The pages become valuable ‘real estate’ for drink brand placement, with sales on spirits hitting all time records in relation to individual cocktails.